mercredi 29 avril 2009

Pontiac at the end of the road

General Motors, which owns the famous American brand, announced the completion of the activities and the withdrawal of the sale of cars by 2010. This is the end of a legend of the automobile.
That's all of Pontiac. General Motors, the owner of the famous American brand has decided to stop the adventure and to cease production. All models must have left the halls of dealers by the end of 2010.

Pontiac embodies the tradition of sports cars in the United States - the famous "muscle cars". The first car to bear that name appeared in 1926.

The name "Pontiac" refers to a neighborhood of Detroit, itself named after the name of an Indian chief of the eighteenth century, the Ottawa tribe.

From the beginning, the Pontiac is equipped with a six-cylinder engine and are recognizable by their bands printed on the cover. They are offered at affordable prices and experiencing some success.

In 50 years, the brand launched the model "Bonneville," which combines luxury and speed, and required at the Daytona race in 1959. Pontiac represents the group at GM racing and built a solid reputation in terms of high performance.

The mode of muscle cars - sedans sporting public at large powerful engine - was launched in the United States markets and Pontiac models that will fuel the legend: the Pontiac Grand Prix and the GTO and the Firebird and the Firebird Trans Am

After the oil crisis of 70 years, the brand focuses on smaller models, and even propose the Fiero in 80 years with only two seats. The famous series K2000 (Knight Rider en VO) uses a Firebird Trans Am, 1982, for the legendary Kitt, which contributes to the legend of the mark.

The 90 years mark the beginning of the end for Pontiac that moves away from its brand image to market traditional carriers who do not find their audience.

Today, Pontiac holds a U.S. market share of less than 2%, which does not honor its prestigious history.

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