None of the most prestigious brands of luxury cars has missed the appointment of the exhibition in Shanghai this week, capitalizing on the dynamism of the Chinese market and the purchasing power of its wealth to challenge the impact of the recession.
Taking into account the taxes-quite-high in China, the range Phantom Rolls-Royce, whose cars were shown in Shanghai begins at six million yuan (680,000 euros). And more and more Chinese can afford.
"We started with a small number of cars sold here in 2003 to the point where China is now a substantial portion of our sales, the third largest market in the world", explained to AFP Tom Purves, CEO of Rolls -Royce Motor Cars.
China is home to 51,000 large fortunes, constraints, each more than 100 million yuan, according to a study published last week by the magazine Hurun. And, for Rolls-Royce, China came after the United States and Britain last year with sales exceeding one hundred units.
His "showroom" Beijing is also the third, behind Abu Dhabi and Dubai, and in Beverly Hills and London, said Purves.
The group, bought in 2003 by the German group BMW and has seven dealerships in China, plans to open another in the city of Ningbo (east) and expand that of Canton (south).
"This is a brand new market and therefore we must present our products in places that we would not normally think," he says.
In addition to the exhibitions in Shanghai and Beijing, Rolls-Royce is present at local events, not necessarily to sell but to share the legendary brand with Chinese consumers.
"Many of them have never seen, because we do not have the same history as, for example, in India, where we are present since 1906," says Purves, adding that its competitors such as Maserati and Lamborghini, are the same.
Ferrari, which show the same optimism about the Chinese market, is launched in Shanghai this week its latest sports car, the California, retro style, at an event that was even projected a movie from Hollywood director Michael Mann , known in China for being the star turn in the country Gong Li
California has sold 3.4 million yuan, including taxes.
According to the spokesman for Ferrari, Stefano Lai, the mark has been surprised by the youth of its Chinese customers, attracted in part by bonds of the company with Formula 1. A contrast to other markets.
"We are talking about people who have about 30 years and the surprising thing is that 25% of them are women, which is much higher than elsewhere," says Lai to AFP.
After five years in China, Ferrari holds 46% of the market for sports cars, according to Mr Lai, and sales grew 20% last year to 212 units.
Porsche also chose Shanghai to present its new Panamera, a four-door sedan that will cost 2.5 million yuan.
And even the Chinese trademark hitherto confined in cars cheap feel grow wings.
Geely has taken advantage of the fair to show its GE (Geely Excellence), an upscale car that is similar to the Rolls Royce Phantom
Aucun commentaire:
Enregistrer un commentaire